Course Length: Overall Five weeks make up the duration.

Two to three hours of classes plus one hour of homework and exercises constitute weekly commitment.


First module: Overview of technical SEO

One week as the duration.

Objectives:

  • Learn the principles and value of technical SEO.
  • Explain how on-page and technical SEO support material.

Topics Discussed: 

  • Synopsis of SEO and when technical SEO makes sense
  • Important vocabulary and ideas (such as crawling, indexing, ranking).
  • Foundations of search engine techniques

Second module: crawliness and indexing

One week's worth of duration

Learning Objectives:

  • Enable and maximize indexing and crawling of websites.
  • See the value of meta tags, XML sitemaps, and robots.txt.

Topics Discussed: 

  • Robots.txt recommended practices and setup
  • creating and submitting XML sitemaps to search engines
  • Title, description, robots meta tags for SEO



Third Module: Site Architecture and URL Structural Integrity

One week's worth of duration

Learning Objectives:

  • Design sites with SEO in mind.
  • See how well clean URL structures effect things.

Subjects Presented: 

  • Developing a rational site hierarchy
  • Increasing navigation using breadcrumbs
  • Maximizing URL architectures for search engine optimization


Fourth Module: Enhancement of Page Speed

Length: One Week

Learning Objectives: 

  • Acknowledge how much site speed affects SEO output.
  • Use basic methods to cut website load times.

Subjects Discussed: 

  • Google's Core Web Vitals
  • Image optimization ( slow loading, compression)
  • Reduction of JavaScript and CSS files


Module Five: Mobile Friendliness and User Experience (UX) 

Duration One Week

Two learning objectives:

  • Provide a good user experience and maximize websites for mobile SEO.
  • Verify and improve website responsiveness on several devices.

Subjects Covered: 

  • Mobile-first indexing
  • Apply responsive design.
  • Instruments for verifying and maximizing mobile compatibility (like Google's Mobile-Friendly Test)


Sixth Module: Schema Markup and Structured Data

One week's duration.

Learning Objectives:

  • Using schema markup will help to improve the appearance of search results.
  • Know several kinds of structured data relevant for SEO.

Topics Addressed: 

  • Structured data and schema markup introduction
  • Using schema to implement rich snippets
  • Rich Results Test for Testing Schema with Google



Seventh Module: Site Security and HTTPS

Length: One Week

Learning Objectives: 

  • Appreciate HTTPS's value for SEO.
  • Safe websites help to generate confidence and guard user information.

Subjects covered: 

  • Using SSL certificates and HTTPS
  • Steer clear of mixed content mistakes.
  • Tracking website security via Google Search Console



Eighth Module: Tools and Technical SEO Audues

One week in duration.

Learning Objectives: 

  • Perform an all-technical SEO assessment.
  • Analyze and maximize technical SEO using SEO tools wisely.

Subjects covered: 

  • Google Search Console, Screaming Frog, SEMrush, etc., tools for technical SEO
  • Doing a step-by-step audit
  • Resolving typical technical SEO problems



Homework and Practical Activities

Every week calls for homework including:

Second Week: Set up and test a robots.txt file then turn in a sitemap.

Third Week: Create a rational site hierarchy and URL system.

Fourth Week: Test and improve a website's page speed.

Sixth Week: Test a web page with added schema markup.

Project: 

  • Finish a technical SEO assessment on a website.

Presenting: 

  • Show current results and suggest optimizations.

This course will provide the required tools and images to enable students to boldly use technical SEO approaches on their own sites or those of clients. It will also offer a thorough, practical knowledge of technical SEO.