This course is meant to provide business owners, marketers, and students with useful understanding of On-Page SEO methods. You will discover how to maximize web pages to increase user experience, raise natural traffic, and rank higher in search engines. By the end of this course, you will fully grasp every important component required for good on-page search engine optimization.

ON PAGE SEO COURSE


Module 1: On-page SEO introduction

Describe on-page search engine optimization.

  • Definition and value: On-page SEO against off-page SEO
  • Search engine behavior: crawling, indexing, and ranking

Important Components of On-Page SEO

  • Reliability and quality of content
  • User experience (UX) and its relevance for SEO
  • Value of ordered data

Module 2: keyword research for on-page SEO

Knowing keywords

  • Why are keywords important? What are they?
  • Different kinds of keywords: Head, long-tailed, latent semantic keywords (LSI)

Resources for Keyword Research

  • Google Keyword Planner
  •  Semrush 
  • Ahrefs 
  • Ubersuggest

Selecting Target Keywords

  • Search intention and choosing of keywords
  • Jugguling search volume and competition

Module 3: Content Optimizing for SEO

Producing Search Engine Optimizable Content

  • Writing content best practices
  • arranging material using headers (H1, H2, H3 tags)
  • The significance of keyword placement Title tags, meta descriptions, and opening 100 words

Keyword Density and Steering Clear from Stuffing keywords: 

  • Keywords
  • Perfect keyword count
  • Seeing and avoiding too optimistic behavior

Maximizing for User Purpose

  • Creating material to respond to consumer questions.
  • Including natural language and long-tails keywords

Module 4: On-Page Technical SEO

Title Tags & Meta Descriptions

  • Create interesting and efficient title tags.
  • writing meta descriptions meant to raise click-through rates (CTR).

Header Tags: H1, H2, H3

  • The value of a hierarchical system
  • Techniques for best header optimization URL structure

Search engine optimized URLs: 

  • Length, keyword inclusion, readability
  • Canonicalization and avoiding problems with duplicating content

Internal Linking Techniques

  • Value of internal links for search engine optimization.
  • Building a logical site architecture
  • Connecting to similar pages with great value

Module 5: Maximizing Media for Search Engine Optimization

SEO for Images

  • With descriptive filenames
  • Alt text optimization
  • Page speed image size and compression 

Video SEO

  • Correcting videos' embedding
  • Using closed captions and transcripts

Module 6: Mobile Optimizing and Page Speed

Mobile friendly Design

  • Value of responsive design for SEO 
  • Tool to evaluate mobile friendliness (Google Mobile-Friendly Test)

Page load Speed

  • Page Seed
  • In what ways page speed affects SEO?
  • Reducing website load times: Reducing image compression, JavaScript, and CSS
  • Google Page Speed Notes and Core Web Vitals

Module 7: Advanced On- Page SEO Strategies

Markup of Schema and Structured Data

  • Definition of schema markup?
  • Schema for rich snippets and enhanced SERP look; 

Content depth and readability

  • Flesch-Kincaid readability tests help to optimise for clarity.
  • Writing for search engines as well as for users

On-page SEO SEO audits

  • Tools for SEO audits: Screaming Frog, Moz, SEMrush.
  • Addressing typical on-page problems

Module 8: Monitoring & Analyzing Performance

Tracking On-Page SEO Metrics

  • Google Analytics and Search Console
  • Track important KPIs including click-through rate, bounce rate, dwell time 

A/B testing for on-page SEO enhancements

  • Title tag, meta description, and content split testing: how to do it?
  • Examining test results and putting adjustments into use

Module 9: Typical Errors and Best Practices in On-Page SEO Guidelines to Apply

Best practices

  • Frequent optimization and content updates
  • tracking algorithm changes and SEO trends

Avoiding Typical On- Page SEO Errors

  • Similar content
  • Disjointed internal links
  • Disregarding page and mobile speed optimization

Module 10: Final Thought and Course Review

Synopsis of Main Learnings

  • Reviewing the key components of On- Page SEO Final Project
  • Use the course's outlined strategies to maximize a page.
  • Share your outcomes and optimizing plan.
  • Resources for Continuous Education
  • Suggested blogs, tools, and forums to follow SEO changes.


Course of Study: Six weeks (two sessions every week) total duration.

Delivery mode: Offiline/ Online video tutorials, quizzes, hands-on assignments 

Target audience: Digital marketers, SEO aficionados, website owners, bloggers, and businesspeople trying to raise the search engine ranking on their website.